Saturday, September 20, 2014

Sprouts Farmers Market Supports Fair Trade!

Thank you Sprouts Farmers Market on Branham Lane in San Jose for supporting Fair Trade. Sprouts is offering Fair Trade products in the form of coffee, tea, chocolate,
sugar and much more. Thank you!!

Sunday, September 7, 2014

Take Slavery Out of Shopping

The relationship between our everyday purchases and 
modern day slavery seems improbable. But the 
connection is very real. It just remains hidden 
from public view.

In poor regions of the world impoverished families 
are targeted by traffickers with promises of a better 
life for their children. Unsuspecting parents give up 
sons and daughters who end up in forced and 
abusive work situations on farms, factories and 

A look inside the chocolate industry illustrates the 
problem. Cocoa beans, from which chocolate is 
manufactured, are encased in heavy pods that hang 
from trees. Their harvest is back-breaking work for 
adults; brutal for children. Yet  284,000 children, 
64% of whom are under 14 years, work in forced 
and abusive conditions on cocoa farms in West 
Africa. An investigative report details 13 hour work 
days on the plantation – filled with harsh physical 
labor, punctuated by beatings, and ending with a 
night of fitful sleep on a wooden plank in a locked 
room filled with other slaves. Most of the 15 billion 
dollars of chocolate that we consume in the United 
States each year is tainted with this forced and 
abusive child labor. 

Parallel stories of both child and adult exploitation 
are found in the supply chains of coffee, tea, sugar, 
bananas, jewelry, clothing, and the list goes on. 

But it doesn’t have to be this way. Fair Trade, the 
business model that monitors and assures that small 
producers are treated with dignity, is changing the 
lives and futures of millions of small farmers, 
producers and their children. 

Fair Trade confronts poverty and trafficking in three ways.

Prevention. Assuring decent wages for parents, 
along with funds set aside for community 
development (schools, clinics and the like), Fair Trade 
stands as a powerful antidote to the lure of  a ‘better 
life elsewhere’ that is held out by traffickers.

Abolition. Fair Trade certification is sought out by 
businesses wanting to maintain their market share. 
This certification is given only to a business that 
cleans up its act and demonstrates that forced or
abusive labor is not part of its supply chain.

Rehabilitation. Fair Trade Cooperatives provide safe 
haven and dignified work to victims rescued from
brothels and other situations of exploitation.  

Thanks to informed consumers, Fair Trade is the 
fastest growing segment of the retail economy. We 
have the ability to break the chains - simply by 
relentlessly pursuing Fair Trade at every 
opportunity. Ask for Fair Trade. Buy Fair Trade.

- Courtesy of Joe Michon

Wednesday, August 20, 2014

Coffee for You | Water for All

TOMS Coffee is in business to help improve lives. In its latest mission, it helps customers provide the most basic human need: water. With every bag of TOMS coffee you purchase, TOMS will give one week of clean water to a person in need. TOMS Coffee offers Fair Trade coffee from Peru and Malawi. TOMS coffee can be purchased locally at Whole Foods Market.

Tuesday, July 15, 2014

Los Gatos Birdwatchers Supporting Fair Trade!

This shop in the King's Court Center has Fair Trade, Organic and Shade Grown coffee and bird houses which are felt and Fair Trade. Shade Grown Coffee is important in that it provides critical habitat for many species including migratory birds. 

Thursday, July 10, 2014

Happy 20th Anniversary to Kuapa Kokoo

Kuapa Kokoo is celebrating 20 years in July. The Fairtrade cocoa cooperative has grown from 6 members in '93 to 85K today and part owners of the popular Divine Chocolate brand. Pick up a bar of Divine chocolate and give this story a read.

Wednesday, June 11, 2014

New Leaf Community Market Supporting Fair Trade

The New Leaf Community Market is offering Fair Trade products in the form of coffee, tea, quiona, sugar and many others. New Leaf is based in Santa Cruz but has stores in San Jose (Evergreen), Half Moon Bay, Capitola, Bonny Doon, Bolder Creek and Pleasanton. Please support this market whose motto is Eat Local, Shop Organic.