The truth is, there was
nothing free, quick, or easy about the journey that coffee took to wind up in
your hands. Americans drink 400 million cups of coffee every day. In a
grab-and-go culture, it’s easy to forget that coffee farmers across the globe
face hardships every day like extreme poverty, food and water shortages,
vulnerability to climate change and disease, volatile market prices and middle
men, and labor rights abuse. The good news? You can take part in a coffee
story that doesn’t end there by seeking the Fair Trade seal when you shop.
With every cup of Fair Trade
Certified coffee, additional money is paid back to Fair Trade coffee farmers in
the form of Community Development Funds. Together, we can send $2 million
to much-needed projects in coffee producing communities if we all
drink #JustOneCup of Fair Trade coffee on National Coffee Day.
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